I have mixed feelings about generative AI.

I kinda hate it. Not really. OK maybe a little. Like most artists, I find it vapid if not patently offensive and I’m struggling to reconcile its many permanent disruptions. I used it here, to help realize a concept I’ve had for years.

A men's suit with a suit jacket, dress shirt, and tie, featuring a design of green foliage and moss covering the jacket.

“Alto Terrestre”

Or High Earth, is the only personal project of mine to use generative AI (although there was plenty of photography and pixel polishing involved). I just never had the bandwidth to tackle it from scratch, at least to the extent I imagined. It exists now as a brand exercise in conceptual curation.

A pair of intricately designed dress shoes with a tree and root motif, in shades of black and tan, against a dark background.

The concept.

A designer label that ignores the human canvas. Clothes and accessories more interested in materials than models. Fashion unhampered by feasibility, wardrobes only wearable in theory. I imagined haute couture that, for once, is not about us.

It’s about wood and moss, stone and leaves. It fetishizes flora and fauna. It mimics without mocking the fur and features of animals. It is a celebration of nature, made with artificial compromise.